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Who we are

Our website address is: https://thunderroadsafety.com.

Thunder Road Safety Inc. (“Thunder Road Safety,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and purchase Automated External Defibrillators (AEDs) online. This policy applies to all users, including California residents, and is designed to comply with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable laws.

1. Information We Collect

We collect the following categories of personal information:

  • Contact Information: Name, email address, postal address, and phone number.
  • Account Information: Username, password, and account preferences.
  • Payment Information: Credit card number, billing and shipping addresses, and other payment details (used solely for order processing and not stored after transaction completion).
  • Purchase History: Records of products purchased and transaction details.
  • Communications: Information you provide when contacting us, including via email or contact forms.
  • Device and Usage Information: IP address, browser type, device identifiers, and browsing activity on our website (via cookies and similar technologies).
  • Marketing Preferences: Your choices regarding receiving marketing communications from us.

We do not intentionally collect or process personal information from children under 13 years of age.

2. Sources of Personal Information

We collect personal information from:

  • Directly from you (e.g., when you place an order, create an account, or contact us)
  • Automatically through your use of our website (e.g., cookies, analytics tools)
  • Third-party service providers involved in payment processing, shipping, or marketing.

3. Purposes for Collecting Personal Information

We use your personal information for the following purposes:

  • To process and fulfill your orders
  • To communicate with you about your purchases or inquiries
  • To provide customer support
  • To send you updates, promotions, or marketing materials (if you have opted in)
  • To improve our website and services
  • To comply with legal obligations and enforce our policies.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

4. Sharing and Disclosure of Personal Information

We may share your personal information with:

  • Service Providers: Third parties who assist in payment processing, shipping, order fulfillment, website hosting, analytics, and marketing.
  • Legal Compliance: When required by law or to protect our rights and safety.
  • No Sale of Personal Information: We do not sell your personal information to third parties.
  • If you request a password reset, your IP address will be included in the reset email.

If we ever intend to sell or share your personal information, we will provide a clear “Do Not Sell or Share My Personal Information” link as required by law.

5. Your Privacy Rights (California Residents)

California residents have the following rights under the CCPA and CPRA:

  • Right to Know: Request information about the categories and specific pieces of personal information we have collected about you in the past 12 months.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out: Opt out of the sale or sharing of your personal information (if applicable).
  • Right to Limit Use of Sensitive Information: Direct us to use your sensitive personal information only for necessary business purposes.
  • Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

To exercise these rights, please contact us at:
Email: privacy@thunderroadsafety.com
Mail: Thunder Road Safety Inc., [Your Business Address], California
We will verify your identity before processing your request and respond within the timeframes required by law.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze website usage, and support our marketing efforts. You can manage your cookie preferences through your browser settings.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

7. Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. Sensitive payment information is processed securely and is not stored after order completion.

8. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@thunderroadsafety.com
Phone: 415-815-5552

By using our website, you acknowledge that you have read and understood this Privacy Policy.

10. Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.